Day by Dé Marketing — Copy That
So you have an idea. Fantastic. Now you need to market the product with the whole marketing mix, and all of that good stuff. I believe one aspect of marketing that is extremely overlooked is copywriting and not copyrighting (also important, but we’ll save that for a legal blog) because your product and or service will live or die with the words that you use to advertise your product. Today there is a plethora of advertisements with copy (Internet: Your website, Google Ads, and Facebook Ads Print: Magazines, Newspapers TV: Adverts with words, etc.) Sooo, what types of copywriting are most effective? Not to be vague, but it does depend on your audience, the target, education level, among others, but taking a some advice from our posthumous mentor, David Ogilvy offers these suggestions for effective copy.
*When choosing a font, good typography will assist people reading your copy, while bad copy detracts readers. Do Not set your headlines in all caps. Our eyes are creatures of habit and we are used to reading in lower case.
*Always include the price of the product/service you are selling. When price is omitted people may ’turn the page.’
*Lastly, when writing a ‘long advertisement’ address your audience like you are writing each of them a personal letter, instead of ‘mass email’ language. One quote from Ogilvy on this: You cannot bore people into buying your product. You can only interest them in buying it.
Again, this subject could be a whole series, and it may well be. What are some of your favorite written adverts? Email me at dominic@vujadestudios.com!
D
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