Facebook ‘Like’ page. Check. Twitter page. Check. LinkedIn profile. Check. YouTube channel. Check. Check. Check. Check. Does it ever stop? Um, no. In fact, these are all needs instead of ‘should we have.’ As an extension of a website, the social media requisites encourage further dialogue with organizations and their ‘likers’ or fans. Some of the big boys that get social media right are Starbucks and Coca-Cola. When you have a chance, check out their Facebook ‘Like’ pages.

So, what are the next social media platforms you need to be familiarizing yourself with as they become relevant marketing vocabulary: (We know these are common knowledge for people in the ‘industry’ but it’s all about sharing the wealth).

1. Yelp- Think of this as the ultimate word-of-mouth marketing website. Here, you can post your business, hours, and services. Peace be with you if you have a lousy product or shameful customer service. Feedback is greatly encouraged and I personally won’t go to a business that has poor Yelp reviews.  

2. Foursquare-To keep it simple, Foursquare’s purpose is to let your friends know where you are and to figure out where they are. Also, it is for collecting points, prize ‘badges,’ and in some cases free coffee, as some independent chains are utilizing Foursquare to drive revenue to their respected storefronts.

3. Vokle and Ustream- À and I were at a conference a few weeks ago, and Vokle will be a game changer. The concept is simple. Live online events. Great, you think, but you have the ability to monetize by charging for these events, which no one does yet. #ohyes. Ustream also allows for live events, check it out. 

Are you someone that has no idea what we are talking about but intrigued, email me at dominic@vujadestudios.com!

D 

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The line between ones public and private lives are blurring. We are giving up our privacy so that we can be connected. Now with powerful handheld mobile devices we can be connected to everyone all the time. We are tethered to our mobile devices because we are addicted to being connected and we are loosing our privacy in the process. Guess what? It seems in the battle of public and private we opt for connection.

This is a powerful statement. You can see the effects of this mindset filter down to the rest of society. Where we demand more transparency from companies and government. Where we demand more public feedback in the design of our parks, recreation centers, and other public/taxpayer constructions. Where we demand an open source approach to programming, design, innovation, and customization.

We want to be heard. Don’t forget to tweet something!

Á

As always :

Check out our Website

Become a ‘fan’ on Facebook

Follow us on Twitter

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