Day by Dé - What is Advertising?
Since we devote an entire day to marketing/advertising and the various forms of, it thought it would only be fitting to examine the core of advertising. I am the kind of person that likes to know how things work, why they work, and what defines something (if you haven’t noticed), so to talk about advertising with out defining it just wouldn’t be right to me. Wikipedia defines Advertising as “a non-personal form of communication intended to persuade and audience (viewers, readers, or listeners) to purchase or take some action upon products, ideals, or services.
Often advertising is talked about in monetary terms, how much “ad dollars” or “Ad revenue”, this refers to the amount of money being spent “persuading” consumers to purchase or take action. Okay, but how does it work? The best Ads touch at a human emotion connecting you in someway to the product. This goes along with my blog on What Makes a Good Commercial.
Advertising is not some scheming tactic that is used to drain you out of every dime. Although some companies even view it like this, advertising is a form of communication allowing a company to voice its opinion to the public. Sometimes with out the help of advertising some of the worlds best non-profits would be non-existent. This communication can be found in many forms, from print, to radio, and most commonly television commercials. Hours upon hours of research goes into understanding consumers and developing the right way to advertise to the public.
I know that everytime I eat an organic apple, drink almond milk, and kick back with a gluten-free beer, advertisers are celebrating because they have made me believe its much healthier (which it actually is, but thats beside the point). Hopefully now that we understand the definition of advertising, we can move forward with a bolder sense, pushing the bounds and standing up to our name Vujà Dé (voo-ja day) meaning “never before seen”.
Feedback? Email me at james@vujadestudios.com or leave us a comment below.
As always :
Check out our Website
Become a ‘fan’ on Facebook
Follow us on Twitter
