Day by Dé Marketing
In case you haven’t noticed, I love blogging about books that have changed my marketing perspectives, and “The Hero and the Outlaw,” by Carol Pearson and Margaret Mark, is another Dom and Vujà Dé Studios approved read.
To summarize, each successful and influential brand throughout history, whether a person or an organization knows what archetype they represent, and without wavering promote their story, products, and services to be that premier archetype in respected category.
The Archetypes that are highlighted include:
*Innocent: Wholesome, pure, natural, safe, clean, happy (McDonald’s)
*Explorer: Self-Directed, innovative, individualized, (Christopher Columbus)
*Sage: Expert, teacher, smart, quality oriented (Oprah)
*Hero: Winner, competitive, heroic service (Nike)
*Outlaw: Rebel, counter culture, challenges outdated rules (Harley Davidson)
*Magician: Love magical moments, spiritual, visionary (Walt Disney)
*Regular Guy/Gal: Unpretentious, practical, inclusive, (Home Depot)
*Lover: Intimacy, sensuality, attractive, indulgent (Hallmark Cards)
*Jester: Fun, playful, impulsive, spontaneous (Pepsi)
*Caregiver: Altruistic, compassionate, anticipate individual’s needs, (Nordstrom)
*Creator: Willing to experiment, take risks; turn dreams into reality (Sesame Street)
*Ruler: Stable, decisive, efficient (Microsoft)
What archetype are you? What brands (people and organizations) and their archetypes earn your business? Personally, I think (and this is always up for interpretation) I’m a ‘Creator, Explorer, and Innocent.’ Let me know your thoughts, Let me know your thoughts, email me at dominic@vujadestudios.com!
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