J’aime teishoku

This week, I’m going to look at three more colors and their multicultural marketing correlations. On a side note, I wonder what the multicultural marketing color correlation equates to too much sun on one’s body over the weekend? But seriously. 

Purple

Italy-Church, authority, Latin America-Death (fun times), US-Nobility, law, bravery

Red

Africa-Death and bloodshed, China-Communism, celebration, good luck, joy, fertility, Greece-Love and good luck, India-Birth, fertility, Mexico-Religion and vibrancy, Scandinavia-Strength, UK-Authority, government, power, US-Warning, passion, spice

White

Africa-Victory and purity, China-Death, mourning, purity, India-Death, rebirth, serenity, US-virginity

There is a book that I checked out at my local library that delves into global color graphic schemes, and it’s a VDS approved read:

“The Designer’s Guide to Global Color Combinations: 750 Color Formulas in CMYK and RGB From Around the World,” by Leslie Cabarga. Available throughout the Los Angeles Public Library branches.

Have you ever had a foreign faux-pas? Email me at dominic@vujadestudios.com!

D 

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Color Me Bad, Good, and Everything In-between

Over the next few weeks, I’m going to concentrate on the importance of choosing colors and their different connotations.  From a marketing perspective, color is extremely important especially from an international point of view since each culture have their own ‘color story.’ This week we’re going to look at three examples of multicultural marketing colors:

Black 

Germany-Death, hopelessness, Mexico-Mourning, respect, USA & UK-Death, sophistication, formality

Blue

Germany-Loyalty, formality, Greece-National pride, India-Heavens, love, truth

Israel- Holiness, Scandinavia-Cleanliness, USA-Justice, official business

Green

Arab countries-Holiness, Egypt-Fertility, Germany-Hope and conservation,

Ireland-Nationalism and Catholicism, Malaysia-Danger associated with forest and diseases, USA-Safety

Again, this is going to be a little series of marketing blogs. What’s your favorite color? Email me at dominic@vujadestudios.com!

D 

As always :

Check out our Website

Become a ‘fan’ on Facebook

Follow us on Twitter  

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