Day by Dé Marketing
Are You the First?
“Can you pass me a Kleenex?” So ingrained into our modern day vernacular, Kleenex did not even register as a spelling mistake on my blog document. Why didn’t I say ‘Puffs’ or ‘Scotts’ well, it’s not because they are not great facial tissue brands (which I will gladly accept samples), it’s the fact that our mentality and marketing psychology equates a facial tissue to Kleenex, the FIRST facial tissue, albeit not necessarily the best. What that brand equity and recognition occurs, oh how sweet it is to be a brand manager.
The point being, what are you the first in? Establishing yourself as the ‘first’ in something does not take more than a little brain power and creativity, and with the power of the internet today, you can brand yourself as “the first taco truck on Ventura after 3 pm,” or “The first Thai restaurant in Little Armenia.” All joking aside, what are you or your company first in (yes, I just repeated myself)?How are you letting the world know? What sets you apart? We can help, and I’d love to hear from you! Email me at dominic@vujadestudios.com!
D
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