J’aime teishoku

This week, I’m going to look at three more colors and their multicultural marketing correlations. On a side note, I wonder what the multicultural marketing color correlation equates to too much sun on one’s body over the weekend? But seriously. 

Purple

Italy-Church, authority, Latin America-Death (fun times), US-Nobility, law, bravery

Red

Africa-Death and bloodshed, China-Communism, celebration, good luck, joy, fertility, Greece-Love and good luck, India-Birth, fertility, Mexico-Religion and vibrancy, Scandinavia-Strength, UK-Authority, government, power, US-Warning, passion, spice

White

Africa-Victory and purity, China-Death, mourning, purity, India-Death, rebirth, serenity, US-virginity

There is a book that I checked out at my local library that delves into global color graphic schemes, and it’s a VDS approved read:

“The Designer’s Guide to Global Color Combinations: 750 Color Formulas in CMYK and RGB From Around the World,” by Leslie Cabarga. Available throughout the Los Angeles Public Library branches.

Have you ever had a foreign faux-pas? Email me at dominic@vujadestudios.com!

D 

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It seems more and more that inspiration is coming from past iterations of design. From fashion (shoulder pads are back) to products (KitchenAid mixers are a great example) to furniture (Kartell has a selection of retro clear plastic seats and tables) to automobiles (Challenger, Mustang, Mini to name a few). 

This seems to be a trend that supersedes design and has ventured into entertainment, film making, food, and even lifestyle.

Á

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Automotive Progress?

It is pretty crazy that the automobile has remained relatively unchanged in the last 100yrs. Here are the highlights.

GM, I’m still waiting for my hovercraft!

Á

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What is design?

These days I hear that word get dropped more than soap — yes, I did. To the point that I always have to clarify whenever the word comes up. I would love to tell you that I have discovered what design is and I am here to share my findings — but I definitely do not have the credentials nor the audacity to pretend that I would be capable of ascertaining such a feat.I will on the other hand present an observation.

Being a child of the 80’s I have had the privilege of observing many game changers, as it relates to pop culture, including (but not limited to): Terminator 1 and 2, RoboCop, Tim Burton’s Batman, Pumps, Jordan’s, Thriller, Family Matters, Full House, In Living Color, the best cartoons known to man, Atari, NES, Sega, Turbo Grafix 16, Neo Geo, Street Fighter, Mortal Combat, Bulletproof Gameboy, Kool-Aid, Tang, etcetera.

I digress. What is Design? People keep telling me that a picture is worth a thousand words — so I drew one.

I could argue that the circa 80’s Motorola is a better phone than the 2k Apple iPhone. Kool-Aid drinkers, I am not hating just wait for the punch line.

It is obvious that design cannot be restricted by the physical features of the object, device or content. When you buy an iPhone you buy into Apple’s family of products and services. When you buy an iPhone you buy into iTunes, Genius Bar, iCal, Apple Care, Apple Store, App Store, and every other service that Apple offers to make your digital life seamless, effortless and enjoyable.

Great design has transcended to a great experience.
Starbucks creates a great environment for their coffee. Coca Cola delivers happiness in a can. BMW says they deliver Joy. Pepsi is Refreshing the way you think about carbonated drinks.

Go down the list of Brands in your life. If in the last year or two they haven’t changed their slogan to a derivative of “bla bla an emotion” then they will in the next couple of years. (If they don’t check out how they are doing fiscally).

What does design mean to you? When have you overlooked physical discomforts for an emotional/psychological boost?

Á

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