Are You the First?

“Can you pass me a Kleenex?” So ingrained into our modern day vernacular, Kleenex did not even register as a spelling mistake on my blog document. Why didn’t I say ‘Puffs’ or ‘Scotts’ well, it’s not because they are not great facial tissue brands (which I will gladly accept samples), it’s the fact that our mentality and marketing psychology equates a facial tissue to Kleenex, the FIRST facial tissue, albeit not necessarily the best. What that brand equity and recognition occurs, oh how sweet it is to be a brand manager.

The point being, what are you the first in? Establishing yourself as the ‘first’ in something does not take more than a little brain power and creativity, and with the power of the internet today, you can brand yourself as “the first taco truck on Ventura after 3 pm,” or “The first Thai restaurant in Little Armenia.” All joking aside, what are you or your company first in (yes, I just repeated myself)?How are you letting the world know? What sets you apart? We can help, and I’d love to hear from you! Email me at dominic@vujadestudios.com!

D 

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A few weeks ago I mentioned I like-a the brands, and am conscious of the brands that I consume and promote. But what about promoting myself as a brand? Do I consider myself a brand? Should I?

Answer: Yes I should consider myself a brand.  (In-depth, I know).

Personal branding has gathered substantial steam with many books on how to accomplish this, including “Crush It,” which is another ‘must read.’ (All of us at Vujà Dé have), but Tom Peters’ wrote an article for Fast Company in 1997 entitled, “The Brand Called You,” that was way ahead of its time.  One of my favorite excerpts reads:

The second important thing to remember about your personal visibility campaign is: it all matters. When you’re promoting brand You, everything you do — and everything you choose not to do — communicates the value and character of the brand. Everything from the way you handle phone conversations to the email messages you send to the way you conduct business in a meeting is part of the larger message you’re sending about your brand.

Just when you think nobody is watching, someone is. Just when you think about answering the phone with “Hi” instead of “Good Morning this is ________, how can I help you?” someone is listening. Just when you think of emailing someone with … instead of a comma, someone is reading, and all of these ‘things’ form your personal brand.

How are you building your personal brand? What separates you from the rest? (As much as I hate that question, we do live in a dog-eat-dog world) Do you believe in personal branding? Email me at dominic@vujadestudios.com, I’d love to hear from you!

D 

As always :

Check out our Website

Become a ‘fan’ on Facebook

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