Day by Dé Marketing
Creativity is probably one of the most misconstrued words in the English language. Actually, to quote dictionary.com, creativity is “ the state or quality of being creative.” Shocking. The second definition is quite better, which is, “The ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, originality, progressiveness, or imagination.” Indeed.
Oftentimes, marketers, advertisers, and people that get paid to have a ‘creative’ label use mediums that are more visible to express creativity that will reach more masses. But if you think about it, someone had to be ‘creative’ to:
-Decide that postcards should be rectangular instead of circles (in most cases)
-Realize that a chair is best suited with four legs instead of two or three
-Develop a knife, fork, and spoon. Most likely they were tired of continuously cleaning their fingernails.
True, us ‘creatives’ do come up with creative ideas, but sometimes I think the ‘creatives’ bread and butter is packaging and promoting to magnify the true creative ideas. How do you get into your creative zone? Connect with me at dominic@vujadestudios.com!
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