Day by Dé Marketing
Color Me Bad, Good, and Everything In-between
Over the next few weeks, I’m going to concentrate on the importance of choosing colors and their different connotations. From a marketing perspective, color is extremely important especially from an international point of view since each culture have their own ‘color story.’ This week we’re going to look at three examples of multicultural marketing colors:
Black
Germany-Death, hopelessness, Mexico-Mourning, respect, USA & UK-Death, sophistication, formality
Blue
Germany-Loyalty, formality, Greece-National pride, India-Heavens, love, truth
Israel- Holiness, Scandinavia-Cleanliness, USA-Justice, official business
Green
Arab countries-Holiness, Egypt-Fertility, Germany-Hope and conservation,
Ireland-Nationalism and Catholicism, Malaysia-Danger associated with forest and diseases, USA-Safety
Again, this is going to be a little series of marketing blogs. What’s your favorite color? Email me at dominic@vujadestudios.com!
D
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