Day by Dé Marketing
J’aime teishoku
This week, I’m going to look at three more colors and their multicultural marketing correlations. On a side note, I wonder what the multicultural marketing color correlation equates to too much sun on one’s body over the weekend? But seriously.
Purple
Italy-Church, authority, Latin America-Death (fun times), US-Nobility, law, bravery
Red
Africa-Death and bloodshed, China-Communism, celebration, good luck, joy, fertility, Greece-Love and good luck, India-Birth, fertility, Mexico-Religion and vibrancy, Scandinavia-Strength, UK-Authority, government, power, US-Warning, passion, spice
White
Africa-Victory and purity, China-Death, mourning, purity, India-Death, rebirth, serenity, US-virginity
There is a book that I checked out at my local library that delves into global color graphic schemes, and it’s a VDS approved read:
“The Designer’s Guide to Global Color Combinations: 750 Color Formulas in CMYK and RGB From Around the World,” by Leslie Cabarga. Available throughout the Los Angeles Public Library branches.
Have you ever had a foreign faux-pas? Email me at dominic@vujadestudios.com!
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