Color Me Bad, Good, and Everything In-between

Over the next few weeks, I’m going to concentrate on the importance of choosing colors and their different connotations.  From a marketing perspective, color is extremely important especially from an international point of view since each culture have their own ‘color story.’ This week we’re going to look at three examples of multicultural marketing colors:

Black 

Germany-Death, hopelessness, Mexico-Mourning, respect, USA & UK-Death, sophistication, formality

Blue

Germany-Loyalty, formality, Greece-National pride, India-Heavens, love, truth

Israel- Holiness, Scandinavia-Cleanliness, USA-Justice, official business

Green

Arab countries-Holiness, Egypt-Fertility, Germany-Hope and conservation,

Ireland-Nationalism and Catholicism, Malaysia-Danger associated with forest and diseases, USA-Safety

Again, this is going to be a little series of marketing blogs. What’s your favorite color? Email me at dominic@vujadestudios.com!

D 

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Are You the First?

“Can you pass me a Kleenex?” So ingrained into our modern day vernacular, Kleenex did not even register as a spelling mistake on my blog document. Why didn’t I say ‘Puffs’ or ‘Scotts’ well, it’s not because they are not great facial tissue brands (which I will gladly accept samples), it’s the fact that our mentality and marketing psychology equates a facial tissue to Kleenex, the FIRST facial tissue, albeit not necessarily the best. What that brand equity and recognition occurs, oh how sweet it is to be a brand manager.

The point being, what are you the first in? Establishing yourself as the ‘first’ in something does not take more than a little brain power and creativity, and with the power of the internet today, you can brand yourself as “the first taco truck on Ventura after 3 pm,” or “The first Thai restaurant in Little Armenia.” All joking aside, what are you or your company first in (yes, I just repeated myself)?How are you letting the world know? What sets you apart? We can help, and I’d love to hear from you! Email me at dominic@vujadestudios.com!

D 

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In case you haven’t noticed, I love blogging about books that have changed my marketing perspectives, and “The Hero and the Outlaw,” by Carol Pearson and Margaret Mark, is another Dom and Vujà Dé Studios approved read.

To summarize, each successful and influential brand throughout history, whether a person or an organization knows what archetype they represent, and without wavering promote their story, products, and services to be that premier archetype in respected category.

The Archetypes that are highlighted include:

*Innocent: Wholesome, pure, natural, safe, clean, happy (McDonald’s)

*Explorer: Self-Directed, innovative, individualized, (Christopher Columbus)

*Sage: Expert, teacher, smart, quality oriented (Oprah)

*Hero: Winner, competitive, heroic service (Nike)

*Outlaw: Rebel, counter culture, challenges outdated rules (Harley Davidson)

*Magician: Love magical moments, spiritual, visionary (Walt Disney)

*Regular Guy/Gal: Unpretentious, practical, inclusive, (Home Depot)

*Lover: Intimacy, sensuality, attractive, indulgent (Hallmark Cards)

*Jester: Fun, playful, impulsive, spontaneous (Pepsi)

*Caregiver: Altruistic, compassionate, anticipate individual’s needs, (Nordstrom)

*Creator: Willing to experiment, take risks; turn dreams into reality (Sesame Street)

*Ruler: Stable, decisive, efficient (Microsoft)

What archetype are you? What brands (people and organizations) and their archetypes earn your business? Personally, I think (and this is always up for interpretation) I’m a ‘Creator, Explorer, and Innocent.’ Let me know your thoughts, Let me know your thoughts, email me at dominic@vujadestudios.com!

D 

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With the economic decline the film industry has seen a weird phenomenon happening. Hollywood is no longer the film capital of the United States let alone the world. In 2007, there were over 100 studio-funded movies being made in Los Angeles.  By 2008 that number dropped to a measly 22, and in 2009 there were even less. This strange dilemma has left hundreds of people out of work and rental houses wondering what they can do to survive. There is an upside to all of this turmoil though; right now is the perfect time to produce your independent film.

Why is this a better time to shoot an indie-film? Because right now you can rent stages, rent gear, and hire crew for prices way below what is standard. Now the unions might not appreciate this article but I’m not talking about union people. I am talking about all of the very talented people that have not been given a chance. Everyone from Actors to camera operators to directors are out there just hoping for their shot to prove they deserve a spot in this business. This economy has made a great opportunity for you to get your story told.

This is what I say, if you have the itch, then get on the phone and do some ground work pricing out your film. Once you have a budget start the fund raising process, if you need information on fundraising there are some great books you can read on that. After you have your budget and funds start to haggle those prices down and get shooting asap because as soon as films start coming back to town so do those high prices. I think this is a very exciting time for filmmakers and I hope this has inspired you to go and make your project! Please let me know your thoughts be emailing me at james@vujadestudios.com.  

J

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