This is a highlight reel from our presentation, “Jesus in Social Media,” for Social Media Week Los Angeles (www.socialmediaweek.org). Enjoy!
Hope Y’all are having a great Wednesday!
Josef Gordon is our next distinguished guest for our vlog series “Vujà Dé Presents.” Josef is a beyond talented songwriter and singer and there’s no doubt that you will be hearing his music on the radio and accepting Grammy’s and People’s Choice Awards. So sit back, relax, and enjoy getting to know Josef. #Goodthings
D
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In today’s world, with social media and digital marketing, business depends on relationship. Why does relationship mean so much in the 2.0 world?
The thing about business is that behind every company there are people and according to Maslow’s hierarchy of needs, the third layer of human needs are social and involve feelings of belongingness. This includes relationship, which is friendship, intimacy, and family. This comes only after Physiological needs (i.e. food, breathe, homeostasis) and Safety (personal security), so you can see why it’s so important to people to have relationships.
It’s for this reason that we strongly believe that having a relationship with our clients, meaning partnership and friendship, is the key in running our business. Not only does relationship make the communication easier, but it sets up long term clients. I once read an article about an Ad company that strives to make every client a business partner. Becoming partners with every client should be a companies number one goal. At Vujà Dé we will always choose a relationship over a “great opportunity” or any dollar amount, because working with people that trust you and that you trust, will always make you look back and say “that was a good decision” and never regret it.
J
Have you been burned? Let us know leave a comment and tell us about it.
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Facebook ‘Like’ page. Check. Twitter page. Check. LinkedIn profile. Check. YouTube channel. Check. Check. Check. Check. Does it ever stop? Um, no. In fact, these are all needs instead of ‘should we have.’ As an extension of a website, the social media requisites encourage further dialogue with organizations and their ‘likers’ or fans. Some of the big boys that get social media right are Starbucks and Coca-Cola. When you have a chance, check out their Facebook ‘Like’ pages.
So, what are the next social media platforms you need to be familiarizing yourself with as they become relevant marketing vocabulary: (We know these are common knowledge for people in the ‘industry’ but it’s all about sharing the wealth).
1. Yelp- Think of this as the ultimate word-of-mouth marketing website. Here, you can post your business, hours, and services. Peace be with you if you have a lousy product or shameful customer service. Feedback is greatly encouraged and I personally won’t go to a business that has poor Yelp reviews.
2. Foursquare-To keep it simple, Foursquare’s purpose is to let your friends know where you are and to figure out where they are. Also, it is for collecting points, prize ‘badges,’ and in some cases free coffee, as some independent chains are utilizing Foursquare to drive revenue to their respected storefronts.
3. Vokle and Ustream- À and I were at a conference a few weeks ago, and Vokle will be a game changer. The concept is simple. Live online events. Great, you think, but you have the ability to monetize by charging for these events, which no one does yet. #ohyes. Ustream also allows for live events, check it out.
Are you someone that has no idea what we are talking about but intrigued, email me at dominic@vujadestudios.com!
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When thinking of Marketing and Advertising in today’s culture you often hear “Digital” thrown around a lot. What about traditional advertising?
We are forgetting, more and more, what the basics are, and in many cases rightfully so. I was in an intense strategy meeting for a new client yesterday and we re-trained ourselvs on the importance of traditional as well as digital advertising. Some corporations have spent millions of dollars on researching why a billboard works, others spent the money on researching print Ads. How do you know which to use?
I’ve been reading through “Ogilvy on Advertising” and he says that his secret weapon through out all of these years, helping to make Ogilvy and Mathers one of the largest and most successful in the world, is direct advertising (door-to-door). He would suggest postcards that are sent to surrounding areas. The idea behind this is that you are making sure that more people are seeing your Ad by putting it in their hands. Something I would add is make sure you offer something free. In 1904 JELLO sent free cookbooks to house wives, and most of the recipes used jello in some way or another. It resulted in JELLO becoming “America’s Most Famous Desert”.
Vujà Dé Studios is most definitely a 2.0 creative firm, but it is always good to remember tradition. Digital is still in many ways just an infant, we are going to be seeing it change and evolve to accommodate the current culture trends. I love that about digital, its almost limitless. Maybe, just maybe digital can remember its roots and adapt some of the same ideas, minus spam email because no one likes spam.
What do you think? Email me at james@vujadestudios.com or leave us a comment below.
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What is Crush It?
Crush It is a book written by Gary Vaynerchuk that focuses on living your passion. Gary talks about why now is the time to start living, breathing, and working everyday doing what you do best .
At Vujà Dé Studios, we recommend that our clients give this book a read because through reading it you should be able to clearly define why you are doing what you are doing and why you need to be crushing it. “Crushing It” refers to a person who is not only doing what they are passionate about, but they are making money doing it. One example he gives is a gardener who starts blogging about gardening tips that can help your plants grow. Then through partnerships with different companies and their products, starts making money. Now she starts holding seminars and workshops, growing into a very successful business. That’s how you crush it.
She wouldn’t have gotten very far if her real passion was photography, that is why figuring it out is the best thing you can do. We figured out that our passion is helping you realize yours, and we use our skills in marketing, design, advertising, and video production to do just that. It’s very rewarding and takes everything you’ve got, but when you are doing what you love, the time flies. Trust me.
If you are starting a business or want to grow and take your business to the next level, I would recommend two things.
1. Read Crush It by Gary Vaynerchuk
2. Call or Email us at Vujà Dé Studios
Once you can clearly define what you are passionate about, let us help you by partnering with you using our skills to help get your passion to the world.
Do you have any questions? Email me at james@vujadestudios.com or leave us a comment below.
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Happy Memorial Day Everyone,
Regardless of your viewpoints on war, we need soldiers, troops, marines, pilots, and midshipmen to help protect our country. To all of you who do, we are most grateful (b/c trust me, after traveling the world, I am proud to be an American). And since today is ‘Marketing Monday’ I’ve attached some vintage marketing materials that our country has used to recruit new troops.
D
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Since we devote an entire day to marketing/advertising and the various forms of, it thought it would only be fitting to examine the core of advertising. I am the kind of person that likes to know how things work, why they work, and what defines something (if you haven’t noticed), so to talk about advertising with out defining it just wouldn’t be right to me. Wikipedia defines Advertising as “a non-personal form of communication intended to persuade and audience (viewers, readers, or listeners) to purchase or take some action upon products, ideals, or services.
Often advertising is talked about in monetary terms, how much “ad dollars” or “Ad revenue”, this refers to the amount of money being spent “persuading” consumers to purchase or take action. Okay, but how does it work? The best Ads touch at a human emotion connecting you in someway to the product. This goes along with my blog on What Makes a Good Commercial.
Advertising is not some scheming tactic that is used to drain you out of every dime. Although some companies even view it like this, advertising is a form of communication allowing a company to voice its opinion to the public. Sometimes with out the help of advertising some of the worlds best non-profits would be non-existent. This communication can be found in many forms, from print, to radio, and most commonly television commercials. Hours upon hours of research goes into understanding consumers and developing the right way to advertise to the public.
I know that everytime I eat an organic apple, drink almond milk, and kick back with a gluten-free beer, advertisers are celebrating because they have made me believe its much healthier (which it actually is, but thats beside the point). Hopefully now that we understand the definition of advertising, we can move forward with a bolder sense, pushing the bounds and standing up to our name Vujà Dé (voo-ja day) meaning “never before seen”.
Feedback? Email me at james@vujadestudios.com or leave us a comment below.
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One make it or break it factor for repeat business is customer service. Some companies base their entire business plan on it. Burger King for one; their focus, “Have it your way”. Connecting with the customer like that can be the one thing that leads someone to come back for 50 years, like your grandpa and his local hardware store.
There is a reverse side to all of this. Bad customer service will make someone never return to your business again. Just yesterday I went to a Kragen Auto Parts store here in LA and purchased brake pads for my car. I like to work on my car, its a stress relief for me. I purchased the brakes, went home and tried to put them on the car. Low and behold they were not the right size, the pad was too thick which doesnt allow the caliper to go back over the brakes. Now I could have forced them on but then i would have consistantly compressed brakes that would create so much friction and smoke, as I drive down the street it would look like my car is on fire. I called and talked to the guy who sold me the brakes and he said it very well could be a defective set, bring them in and we will compare with a different pad.
So I put the old pads back on the car and went back to the store. When I got there the guy had already gone for the day and I talked to a different attendent. Not knowing the previous conversation she referenced the pads in the computer and it told her they were right, so I told her the conversation I had with the other guy and she informed me that I probably have the wrong year on my car. Since I obviously didn’t I asked her to grab a different pad so we can compare them.
She came back with the new ones and when I compared them the one i had bought was about 1/8 inch thicker which is a big deal. When I showed her the difference she looks at it and says “Its the same, there is no difference”. So I turned to the guy next to me and asked him “what do you think, is there a difference?”, he too pointed out the 1/8 inch difference. So I asked her if I could switch and she says that there isnt a differnce and that the pads i brought should work. Then she again asked if I was sure I had the right model on my car, (at this point I’m already annoyed) I told her the make, model, and year on my car once again then she explained how those were the right brakes and that they should work.
At this point I was so baffled by her inablility to see these had a defect or were the wrong ones, That nothing I did or said would be able to change her mind, so I returned the brakes for a refund by getting her manager, who was friendly. I left feeling irritated and like I had wasted my afternoon.
One thing is to be said, I will not be going back to Kragen Auto Parts, and that is all do to with their inept Customer Service. If you own a business I believe that this is just as important as advertising to new clients. All that being said there are 4 rules that a business should fallow(according to the Ritz-Carlton).
1. The answer is yes…..now what’s the question.
2. Prove that your customer is right, every time.
3. Be knowledgeable with your products.
4. Create an inviting environment.
I would urge you to take a look at these 4 tips and define how they would look in your business and how can you adapt to give your customers an overall better experience.
Have you had a good or bad experience you want to share? Email me at james@vujadestudios.com or leave us a comment below.
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